Your team already works on WhatsApp
So the conversation lives in the CRM instead of on somebody's personal phone. Templates for the messages you send often, replies drafted for you to approve, and consent kept against the contact, so nobody gets a message after they asked you to stop.
Approved templates, consent on record
Two partners, one customer, one owner
A reseller registers a customer and holds the claim while they work it. Claims expire on their own. Nobody finds out at the last minute that two people have been selling to the same company.
Claims expire, overrides are logged
Know who is worth the fuel
Every account is scored on what you told us a good customer looks like, and the score moves when the facts do. Reps see who to drive to first, and what changed the answer.
You set what a good customer looks like
Works where the signal does not
Reps log from the yard, the basement, the long drive between two customers. Anything written with no signal sits on the phone and goes up when there is one, and a queue that gets sent twice still records the work once.
Logged offline, filed once
Proof that they agreed
Every grant and every withdrawal is a row of its own, with who wrote it down, when, and what they took it from. Ask for a contact's history and you get the whole trail rather than today's answer, which is what a data protection query actually needs.
The trail leaves with your export